Camera demand in Japan took off in the early 1960s soon after Cosina was founded. Statistics from 1965 showed that 50% of all households owned a camera. The camera spread as an indispensable item for capturing seasonal events and recording daily life.
As the Japanese camera market matured, ownership continued to grow reaching 60% of all households in 1968 and 70% in the early 1970s. Pumping these figures were easy-to-use compact cameras that were offered at affordable prices. Though having started out by making lenses, the first camera that Cosina produced used a cartridge-encased film known as “126.”
Alongside growing domestic demand, exports began accounting for a large percentage of the turnout from Japan’s camera industry in the 1970s. Ahead of that trend, Cosina established a European marketing base in Amsterdam, The Netherlands in 1969 and, about that same time, started OEM production of renowned foreign brands.
In that day and time, capturing family and vacation landscapes with a camera was synonymous with an affluent way of life. So, Cosina focused on making the fun derived from cameras and other optical devices available to as many people as possible.